Agency: Mekanism. Creative Directors: Brian Perkins / MJ Deery. Film Director: Sam Abrahams. Art Director: Tom Lyons.
I was on the pitch team that won the Alaska Airlines account, which was one of the longest and most gratifying RFP processes I've ever been involved in. Our job was to communicate Alaska's single most pronounced brand differentiator. They're nice. How could we sell such a soft consumer benefit? Turns out, nice is exactly what the industry needs. I still have huge heart for this project.
Most of these executions are from the pitch. Creative assets are not owned by agency or client.