Agency: Mekanism. Creative Director: MJ Deery / Film Directors: Plummer/Strauss
To compete with Captain Morgan, Calico Jack wanted to differentiate themselves from ordinary. So, we asked ourselves what most creatives ask in these situations, what would Rube Goldberg do? We convinced the client to let us build a giant contraption in our production studio, source a bunch of old salty dog props from eBay, and turn a simple glass of rum into a theater of mutiny.