Agency: Mekanism. Creative Director: MJ Deery / Film Director: Mimi Cave
Nordstrom asked Mekanism to drum up some romance and excitement for the holiday. Our only requirements: accentuate the signature gift box and avoid holiday taboo: Christmas, Chanukah, trees, menorahs, Santa, Baby Jesus, elves, reindeer, wisemen...you get the idea. What's left? The weather of course, and booze. So we constructed a giant gift box in Union Square and had passersby (and a few ringers) sing the booziest karaoke song in the holiday playbook. Oh baby.