Writing/Creative Direction: MJ Deery. Art Director: Jessica Wyatt
Cancer research fundraiser, Stand Up 2 Cancer, wanted to take the lead in the fight against cancer. The two things that differentiate them from their peers are 1.) transparency about their scientific discoveries, and 2.) their willingness to use humor. So we pitched a series of ads designed to stop people in their tracks and get SU2C noticed for their breakthroughs in science, technology, and healthcare. They did not, however, buy this campaign. I can't see why not. Seemed like a no-brainer to me.
Note: Type and color changed by client presentation, but I show this at my favorite stage.