Agency: Mortar. Writer: MJ Deery. Art Director: Jen Kellogg
Lucky for us, there are people out there who pay good money to make their armpits stop sweating. The client needed a campaign that would highlight what a big role nerves play in the unsightly appearance of armpit rings. In a series of print ads and radio spots, we dreamed up high stake scenarios that made fusing your sweat glands seem like the only reasonable way out.
Photos not owned by agency. For comping purposes only.